Winky Lux Wins Concealer Product of the Year Honors at 2020 Beauty Innovation Awards

Annual Awards Program Celebrates Innovation in the Global Beauty Industry



Winky Lux announced today the company’s Peeper Perfect Under-Eye Concealer line has been selected by the 2020 Beauty Innovation Awards as the Concealer Product of the Year. The annual industry event honors the most innovative companies, services, and products in the ultra-competitive beauty industry.

Winky Lux offers clean + cruelty free makeup and skin care products. The company’s Peeper Perfect Under-Eye Concealer line is available in ten color shades and delivers a plumping collagen boost to improve under-eye skin health. With a combination of moisturizing ingredients—including grape seed extract, olive oil, and vitamin E—the beauty product helps hydrate delicate under-eye skin while providing full coverage. It is applicable for all skin types, including mature skin, and delivers pigments which diffuse the look of uneven tone and blemishes. The product is cruelty-free, vegan, and free of parabens, sulfates, and phthalates.

“At Winky Lux we believe that the spirit of beauty is rooted in play and that thoughtfully produced products can be tools for selfcare,” said Natalie Mackey, CEO, . “Our goal is to redesign the beauty industry into something more delightful and we are honored to accept this industry award for Concealer Product of the Year for our Peeper Perfect Under-Eye Concealer.”

With most industries shocked by the global COVID-19 pandemic shut down, the beauty industry is holding its own compared to other discretionary businesses. Consumers are more conscious than ever with their purchases and research is on the forefront to help them support a brand and purchase products. The Independent Innovation Awards program aims to evaluate and recognize the most outstanding and innovative companies, services, and products within the rapidly expanding beauty industry.

“We are proud to honor Winky Lux for the company’s innovative and socially conscious beauty products,” said Bryan Vaughn, Managing Director, Beauty Innovation Awards. “We congratulate the entire Winky Lux team for their 2020 Beauty Innovation Award win and applaud them for shaping the future of the beauty industry with their dedication to improving supply chain transparency and ensuring ethically sourced ingredients in all of their products.”

About Winky Lux
Winky Lux is a cosmetics and skincare brand that creates joyful and fun products that are all cruelty-free and made with thoughtfully sourced ingredients. The products are safe and luxurious, ranging from lip balms and eye shadows to mascara and moisturizers—all at a price that’s nice. Founded by Natalie Mackey and Nate Newman, Winky Lux believes that thoughtfully manufactured products can be tools for self care. For more information visit:

About Beauty Innovation Awards
The Independent Innovation Awards program is devoted to recognizing and honoring the most innovative companies, services, and products in the industry. The Beauty Innovation Awards provides public recognition for the achievements of beauty industry companies and products including Bath and Body, Make-up, Skin, Hair Care and more. For more information visit: