2026 Program — Nominations Open

2026 Award Categories

Celebrating the most innovative products, services, and companies shaping the future of beauty.

Free to enter

Deadline September 11, 2026

Bath & Body

Bath products, body care, deodorant, oral care & wellness essentials

28 awards

P

Recognizing innovation across bath soaks, body butters, body oils, deodorants, oral care, intimate skincare, and sustainable body formulations.

  • Bath Bombs Product of the Year
  • Bath Product of the Year
  • Bath Salts Product of the Year
  • Bath Soak Product of the Year
  • Body Butter Product of the Year
  • Body Mist Product of the Year
  • Body Oil Product of the Year
  • Body Serum Product of the Year
  • CBD Product of the Year
  • Deodorant Product of the Year
  • Natural Deodorant Product of the Year
  • Exfoliating Body Product of the Year
  • Feminine Care Product of the Year
  • Foot Care Product of the Year
  • Hand Cream Product of the Year
  • Lotion Product of the Year
  • Night Treatment Product of the Year
  • Oral Care Product of the Year
  • Organic Bath Product of the Year
  • Organic Body Product of the Year
  • Scrub Product of the Year
  • Shaving Product of the Year
  • Soap Product of the Year
  • Toothpaste Product of the Year
  • Intimate Skincare Product of the Year
  • Menstrual Wellness Product of the Year
  • Probiotic Body Care Product of the Year
  • Solid Beauty Product of the Year

Hair

Shampoo, conditioner, styling, scalp care, color & treatment innovations

27 awards

P

The full range of hair care — from everyday shampoos and conditioners to scalp microbiome science, bond-building treatments, and hair thinning solutions.

  • Clarifying Shampoo of the Year
  • Co-Wash Product of the Year
  • Conditioner Product of the Year
  • Deep Conditioning Treatment of the Year
  • Dry Shampoo Product of the Year
  • Frizz Control Product of the Year
  • Hair Care Innovation of the Year
  • Hair Care Product of the Year
  • Hair Coloring Product of the Year
  • Hair Gel Product of the Year
  • Hair Mask Product of the Year
  • Hair Oil Product of the Year
  • Hairspray Product of the Year
  • Heat Protectant Product of the Year
  • Kids Hair Product of the Year
  • Leave-In Conditioner Product of the Year
  • Scalp Care Product of the Year
  • Scalp Health Product of the Year
  • Shampoo Product of the Year
  • Styling Product of the Year
  • Temporary Hair Color Product of the Year
  • Texturizer Product of the Year
  • Volumizing Product of the Year
  • Bond-Building Treatment of the Year
  • Hair Thinning Treatment of the Year
  • Pre-Shampoo Treatment of the Year
  • Scalp Microbiome Product of the Year

Skin

Serums, moisturizers, sunscreen, acne care, masks & skin innovation

43 awards

P

The most comprehensive skin category — covering serums, cleansers, SPF, anti-aging, masks, organic formulas, and next-generation active ingredients.

  • Acne Treatment Innovation of the Year
  • Acne Treatment Product of the Year
  • After Sun Product of the Year
  • Anti-Aging Product of the Year
  • Anti-Blemish Product of the Year
  • Barrier Repair Product of the Year
  • Clay Mask of the Year
  • Cleanser Product of the Year
  • Essence / Toner Product of the Year
  • Exfoliate Product of the Year
  • Face Mask Innovation of the Year
  • Face Mask Product of the Year
  • Face Mist Product of the Year
  • Facial Peel Product of the Year
  • Facial Wash & Cleanser Product of the Year
  • Hydrating Serum of the Year
  • Microbiome Skin Care Product of the Year
  • Micellar Water of the Year
  • Moisturizer Product of the Year
  • Natural Skin Product of the Year
  • Night Cream Product of the Year
  • Oil-Based Product of the Year
  • Organic Product of the Year
  • Organic Sunscreen Product of the Year
  • Overnight Moisturizer Product of the Year
  • Personalized Skin Care Product of the Year
  • Plant-Based Face Mask Product of the Year
  • Sensitive Skin Product of the Year
  • Serum Product of the Year
  • Skin Care Company of the Year
  • Skin Care Innovation of the Year
  • Skin Product of the Year
  • Skin Repair Product of the Year
  • Sleeping Mask of the Year
  • Sun Protection Product of the Year
  • Sunscreen Product of the Year
  • Tanning Product of the Year
  • Teen Skin Care Product of the Year
  • Probiotic Skincare Product of the Year
  • Menopause Skincare Product of the Year
  • Peptide Skincare Product of the Year
  • Rosacea Care Product of the Year
  • Retinol Innovation of the Year

Eye & Targeted Treatments

Eye creams, treatments, masks & under-eye innovations

7 awards

P

Dedicated recognition for eye creams, drops, under-eye treatments, and eye innovation — a high-converting category with its own dedicated spotlight.

  • Eye Cream Product of the Year
  • Eye Drop Product of the Year
  • Eye Innovation of the Year
  • Eye Mask Product of the Year
  • Eye Product of the Year
  • Eye Treatment Product of the Year
  • Under-Eye Care Product of the Year

Make-Up

Foundation, blush, eyeshadow, mascara, concealer & complexion products

29 awards

P

All color cosmetics — from foundation and concealer to eyeshadow palettes, mascara, and the latest skin tint and clean makeup innovations.

  • Anti-Aging Product of the Year
  • Blush Product of the Year
  • Pore Perfecting Product of the Year
  • Bronzer Product of the Year
  • Clean Makeup Product of the Year
  • Color Corrector Product of the Year
  • Concealer Product of the Year
  • Cream Blush Product of the Year
  • Cream Foundation of the Year
  • Eyebrow Innovation of the Year
  • Eyebrow Pen Product of the Year
  • Eyebrow Product of the Year
  • Eyeliner Product of the Year
  • Eyeshadow Product of the Year
  • Face Palette of the Year
  • Face Product of the Year
  • Foundation Product of the Year
  • Highlighter Product of the Year
  • Lash Innovation of the Year
  • Lash Product of the Year
  • Makeup Remover of the Year
  • Makeup Setting Product of the Year
  • Mascara Product of the Year
  • Mattifying Product of the Year
  • Powder Product of the Year
  • Primer Product of the Year
  • Skin Tint Product of the Year
  • Tinted Moisturizer of the Year
  • Toner Product of the Year

Lip

Balms, gloss, lipstick, masks, liners & plumping treatments

9 awards

P

Recognizing innovation across all lip formats — from everyday balms and glosses to plumping peptide serums, lip masks, and tinted treatments.

  • Balm Product of the Year
  • Liner Product of the Year
  • Lip Gloss Product of the Year
  • Lip Mask Product of the Year
  • Lip Product of the Year
  • Lipstick Product of the Year
  • Treatment Product of the Year
  • Lip Plumping Product of the Year
  • Tinted Lip Treatment of the Year

Nail

Nail polish, gel, press-ons, nail care tools & treatment innovations

8 awards

P

All nail formats elevated into a standalone section — gel, press-ons, nail care, treatments, and tools recognized as a full category in their own right.

  • Gel Nail Polish Product of the Year
  • Nail Care Innovation of the Year
  • Nail Care Product of the Year
  • Nail Polish Product of the Year
  • Nail Polish Remover Product of the Year
  • Nail Strengthener Product of the Year
  • Nailcare Tool Product of the Year
  • Press-On Nail Product of the Year

Lash and Brow

Lash serums, brow lamination, lash extensions & eye enhancement

4 awards

P

Brows and lashes as a dedicated category — covering lash growth serums, extensions, brow lamination, and eye enhancement products.

  • Brow Lamination Product of the Year
  • Eye Lift Product of the Year
  • Lash Extension Product of the Year
  • Lash Growth Serum of the Year

Fragrance

Women’s, men’s, unisex, clean & body fragrance innovations

6 awards

P

A dedicated home for fragrance — one of the fastest-growing beauty segments — covering all demographics, formats, and formulation philosophies.

  • Body Fragrance Product of the Year
  • Fragrance Innovation of the Year
  • Gender-Neutral / Unisex Fragrance of the Year
  • Men’s Fragrance of the Year
  • Natural / Clean Fragrance of the Year
  • Women’s Fragrance of the Year

Tools & Brushes

Makeup tools, hair tools, facial brushes, applicators & wellness tools

16 awards

P

Excellence in makeup applicators, hair tools, facial brushes, and beauty wellness tools.

  • Accessories Product of the Year
  • Anti-Aging Tool Innovation of the Year
  • Beauty Tool Innovation of the Year
  • Brow & Lash Tool Product of the Year
  • Comb Product of the Year
  • Facial Brush of the Year
  • Hair Brush Product of the Year
  • Hair Tool Innovation of the Year
  • Hair Tool Product of the Year
  • Makeup Applicator Product of the Year
  • Makeup Tool Product of the Year
  • Scalp Massager of the Year
  • Skincare Tool Product of the Year
  • Sponge / Applicator Product of the Year
  • Sustainable Beauty Tool of the Year
  • Tools & Brushes Product of the Year

Men's Grooming

Beard care, shaving, men’s skincare, hair care & grooming innovations

19 awards

P

The full male grooming spectrum — from beard care and shaving to men’s skincare, SPF, and anti-aging formulations.

  • Aftershave Product of the Year
  • Beard Care Product of the Year
  • Beard Product of the Year
  • Body Lotion Product of the Year
  • Conditioner Product of the Year
  • Men’s Acne Care Product of the Year
  • Men’s Anti-Aging Skincare Product of the Year
  • Men’s Body Care Product of the Year
  • Men’s Body Wash of the Year
  • Men’s Face Moisturizer of the Year
  • Men’s Hair Care Product of the Year
  • Men’s Hair Styling Product of the Year
  • Men’s Shaving Product of the Year
  • Men’s Skincare Product of the Year
  • Men’s SPF Product of the Year
  • Nose / Ear Grooming Product of the Year
  • Razor Product of the Year
  • Shampoo Product of the Year
  • Waxing Product of the Year

Professional and Salon

Pro-grade products, salon brands, med spa & esthetician-favorite innovations

8 awards

P

Recognizing the professional channel for the first time — salon brands, spa lines, and esthetician-grade products that drive the industry forward.

  • Esthetician-Favorite Product of the Year
  • Med Spa Product of the Year
  • Professional Hair Care Product of the Year
  • Professional Hair Color Product of the Year
  • Professional Nail System of the Year
  • Professional Salon Treatment of the Year
  • Professional Skincare Treatment of the Year
  • Salon Brand of the Year

Clean and Green Beauty

Certified organic, vegan, cruelty-free, clean formulas & ingredient transparency

7 awards

P

A dedicated home for clean beauty — covering certified organic, vegan, cruelty-free, and ingredient-transparent formulations.

  • Certified Organic Product of the Year
  • Clean Beauty Product of the Year
  • Cruelty-Free Innovation of the Year
  • Ingredient Transparency Brand of the Year
  • Natural Ingredients Innovation of the Year
  • Science-Backed Beauty Product of the Year
  • Vegan Beauty Product of the Year

Packaging and Sustainability

Sustainable, refillable, compostable & luxury packaging innovations

6 awards

P

Elevated from a single award in Leadership to a full section — recognizing sustainable packaging, refillable formats, and luxury design.

  • Compostable Packaging of the Year
  • Eco-Conscious Brand of the Year
  • Luxury Packaging of the Year
  • Refillable Beauty Product of the Year
  • Sustainable Packaging Innovation of the Year
  • Zero-Waste Beauty Brand of the Year

Global Beauty Heritage

K-beauty, J-beauty, Ayurvedic, Latin beauty & global heritage innovations

5 awards

P

Recognition for beauty rooted in cultural tradition — K-beauty, J-beauty, Ayurvedic formulations, and Latin beauty innovation.

  • Ayurvedic Beauty Product of the Year
  • Global Beauty Heritage Product of the Year
  • J-Beauty Product of the Year
  • K-Beauty Product of the Year
  • Latin Beauty Innovation of the Year

Inclusivity & Representation

Shade range, melanin-rich, adaptive, textured hair & inclusive beauty

11 awards

P

Recognizing brands building beauty for everyone — across skin tones, hair textures, ages, abilities, and gender identities.

  • Acne-Prone Skin Product of the Year
  • Age-Inclusive Product of the Year
  • Curly Hair Product of the Year
  • Adaptive Beauty Product of the Year
  • Gender-Inclusive Product of the Year
  • Hyperpigmentation Treatment of the Year
  • Inclusive Haircare Product of the Year
  • Mature Skin Representation Product of the Year
  • Melanin-Rich Skin Product of the Year
  • Shade Range of the Year
  • Textured Hair Care Product of the Year

Specialty & Emerging

Athletic, pregnancy-safe, sleep, menopause, multi-use & emerging categories

14 awards

P

Forward-looking recognition for beauty categories at the frontier — from athletic skincare and postpartum care to mood-enhancing beauty and waterless formulation.

  • Athletic Skincare Product of the Year
  • Beauty-for-Menopause Product of the Year
  • First-Time Founder Brand of the Year
  • Fragrance-Free Product of the Year
  • Heritage-Inspired Product of the Year
  • Multi-Use Product of the Year
  • Mood-Enhancing Beauty Product of the Year
  • Postpartum Skincare Product of the Year
  • Pregnancy-Safe / Maternal Beauty Product of the Year
  • Sleep Support Beauty Product of the Year
  • Small Batch Beauty Brand of the Year
  • Spa-At-Home Product of the Year
  • Travel-Sized Product of the Year
  • Waterless Beauty Product of the Year

Beauty-From-Within

Supplements, collagen, probiotics, adaptogens & ingestible beauty

12 awards

P

Excellence in beauty supplements and ingestible wellness — from collagen and probiotics to adaptogens and hormone-support products.

  • Adaptogen Beauty Supplement of the Year
  • Beauty Gummies of the Year
  • Beauty Performance Supplement of the Year
  • Beauty Supplement of the Year
  • Collagen Supplement of the Year
  • Functional Beauty Beverage of the Year
  • Hair Growth Supplement of the Year
  • Hormone-Support Beauty Product of the Year
  • Nail Support Supplement of the Year
  • Probiotic for Skin Microbiome of the Year
  • Skin Health Supplement of the Year
  • Sun Support Supplement of the Year

Beauty Education & Community

Educators, brand programs, content platforms & community-building brands

4 awards

P

Recognizing beauty education as the major industry pillar it is — covering schools, brand education programs, content platforms, and community-building brands.

  • Beauty Brand Education Program of the Year
  • Beauty Community Brand of the Year
  • Beauty Content Platform of the Year
  • Beauty Educator of the Year

Leadership

Company, CEO, founder, sustainability, DTC & brand excellence recognition

16 awards

P

The highest-level recognition for the companies, leaders, and brands shaping the entire beauty industry.

  • Beauty Brand of the Year
  • Beauty CEO of the Year
  • Beauty Company of the Year
  • Beauty Brand Partnership of the Year
  • Beauty DTC Company of the Year
  • Beauty Founder of the Year
  • Beauty Innovation of the Year
  • Beauty Marketplace of the Year
  • Beauty Packaging Manufacturer of the Year
  • Beauty Private Brand Provider of the Year
  • Beauty Retailer of the Year
  • Beauty Service Provider of the Year
  • Beauty Solution of the Year
  • Beauty Start-Up of the Year
  • Beauty Subscription Service of the Year
  • Beauty Sustainability Initiative of the Year

Retailers & Services

Online & storefront retailers, subscription services & in-store experiences

7 awards

P

Service companies, online and storefront retailers, subscription services, and in-store beauty experience providers.

  • Beauty Loyalty Program of the Year
  • Beauty Service App of the Year
  • In-Store Beauty Experience of the Year
  • Monthly Gift Services of the Year
  • Online Retailer of the Year
  • Storefront Retailer of the Year
  • Subscription Service of the Year